Employee satisfaction research
Business managers should not only be concerned with customer relations. One of the key factors determining a company’s market success is well selected and strongly motivated staff. Employee research is an element of a broader system aimed at obtaining staff feedback on a company’s condition.
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What is the level of staff satisfaction?
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What is the level of staff commitment?
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What should be done to improve the level of staff satisfaction and commitment?
Employee satisfaction surveys performed by external researchers provide a whole new perspective on the company’s strengths and weaknesses. Very often a company’s very organisational structure prevents it from obtaining direct staff feedback on the way in which it operates. By bringing in an external research firm and informing the staff about the goals of the study, a company may encourage the employees to open up and share more information on the actual state of affairs.
