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Product development research
Tailoring a product to customers’ expectations and subsequent effective sales management activities require the support of market research. Naturally, vital information on a product’s market position is provided by sales data, but these only reflect the result of decisions made at the stage of design, production, promotion and sale. The primary objective of a product test is to validate the decision-making process.
Product tests comprise a group of consumer research services diversified in terms of subject and methodology applied. Irrespectively of their focus area, their objective is to provide business information relevant for product management.
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